Go Innovations Launches Teeth Whitening Offer

TORONTO, Canada – March 1, 2010 – The teeth-whitening marketplace is widely known as yet another recession-proof industry. In fact, like weight loss, teeth whitening and other “at-home” beauty products tend to generate more sales during economic downturns than when the economy is going strong.

There are various factors involved in this phenomenon. Women, in general, want to look better in order to attract male companionship when times are tough. Also, during bad economic times, many people feel that their future is beyond their control – but they can take charge of their physical appearance.

Go Innovations has spent the past months working hard to launch their first product for the new year called Maximum Whites, an easy-to-use, teeth-whitening gel that could be applied via pen-shaped applicator. When Go Innovations decided to enter the teeth-whitening niche, we researched the competition and examined people's overall concerns. What we discovered was that people were looking for a teeth-whitening method that is:

• Less expensive than a dental visit
• Not messy
• Quick and easy to use
• Gentle on sensitive teeth
• Lacking in potential long-term side effects

Then, we built and split tested 100-percent FTC-compliant marketing materials until we were able to meet our conversion goals.